Over a span of two decades, I’ve had my hand in many ventures, helping thousands of eCommerce businesses, building apps for large enterprises, all while advancing my craft as a musician.
About
A modern-day renaissance man
Navigating changing terrains
My path hasn’t followed a straight line. Each transition has expanded how I think, build and adapt.
Learning from legends
In 2006, I started my entrepreneurial journey, selling everything from t-shirts to ad space. A 2009 gig involved interviewing entrepreneurs like Marie Forleo and Mike Michalowicz.
Building fashion brands
Launched Cashletes in 2009, a streetwear fashion brand that sold in major retail chains like Zumiez. In 2011, I published 'Launch a Kick-Ass T-Shirt Brand', selling over 10,000 copies.
eCommerce innovation
Launched Theme Fiend in 2010, an eCommerce templates business that served over 6,000 Big Cartel and Shopify store owners over the course of 6 years.
Going corporate
I joined JPMorgan Chase in 2017 as a web developer in New York, bringing a builder’s mindset into one of the world’s largest companies.
Changing scenery
I relocated to Dallas in 2022, taking on a new software engineering role at JPMC, developing financial analytics apps for bankers.
Creating the future
In 2025, I launched Lyric Boost, an app serving indie music artists. Since then, I've been sharing my insights on product development and AI engineering.