Challenge
Keeping up with the increasing digital content production demands of JPMorgan Wealth Management.
Solution
Implemented innovative content production systems and tools to speed up delivery.
JPMorgan Wealth Management
Content production systems
Overview
Role
Web developer • UX designer • Personalization manager
Tech Stack
Adobe Experience Manager • Ceros • Adobe Target
Capabilities
Media publication
Key contributions
Quality assurance
Built automated QA script
Created a browser extension that automatically validates and grades web pages based on QA guidelines.
Web development
Created marque digital experiences
Built high profile web experiences, such as Summer Reading List and Eye on the Market, to deliver on the firm's marketing objectives.
Product Development
Built multilingual translation script
Built a script for Ceros to handle digital experiences translated across 8 languages, removing the need for tedious manual work.
Analytics
Conversion rate optimization
Implemented split testing and personalization experiments to increase lead capture efforts.