• Photoshop
  • Shopify
  • Big Cartel
  • WordPress
  • WooCommerce
  • HTML5
  • CSS3
  • Javascript
  • jQuery

UX creation for e-commerce theme configuration app | Big Cartel theme design and development

About the project

Theme Fiend is the premier provider of themes for Big Cartel, an e-commerce platform for small businesses. Theme Fiend delivers top quality Big Cartel themes that give online shops a professional look and advance functionality.

Advanced Themes

As a platform dedicated to simplicity, Big Cartel’s default themes lacked many key features found on other e-commerce websites out there. Theme Fiend set out to provide themes with standard and advanced frontend features not availble on Big Cartel, including:

  • Home page slider with custom text for each slide
  • Sub categories and sub pages
  • Configurable mailing list signup forms
  • Assigning links to sidebar, footer and sub header
  • Custom page templates

Theme Configurator

Due to the limitations of Big Cartel’s built-in customizer, Theme Fiend themes have always included custom controls that can be set with simple text replacement. While this was a great advancement over manually editing HTML/CSS, some users still found difficulty in reading the text controls.

To solve this problem, I developed a theme configurator panel that allows for a multitude of customizations to be made with the help of minor visual feedback and easy to read details.

  • Upload images to slider and add custom text to each slide
  • Mailing list signup form that can be configured with choice of 5 different providers
  • Font picker that allows users to choose from over 600 Google Fonts
  • Color picker for choosing colors of several different elements

Results

With the development of high quality Big Cartel themes and a user friendly configuration inteface, shop owners are able to take advantage of the simplicity of Big Cartel while having advanced shop functionality.

  • 40+ Big Cartel themes developed across 5 years
  • 6000+ shop owners have purchased and installed a theme I’ve developed
  • Theme configurator interface allows shop owners to easily customize their themes without coding knowledge